Changing is always good: Description creation

 - Sam Gates

Changing is always good for description creation. The 1st time people go in new areas ( new city, town, shopping mall, etc) detailed & refresh. As some thing becomes familiar, less detail are noticed,
what once stood out fades into the background. The same is true of your display ticker.
The 1st time a new display ticker go up,people noticed. The display stands out & catche the eye.

Reader boards are replaced with LED Signs Ticker which can be quickly & easily updated.  A common problem I have noticed is they are used well the first few months & then, suddenly, they are no better than a static sign. When I have asked end users why this happens, we get various answers back

-The software is not easy to use.
-I do not have new slogans ordeas to promote every week.
-I am too busy.
-
A programmable LED sign ticker is an excellent mode of communication b/w a business & the community/customer-base. Changing Description is a must to keep the conversation fresh & ensure the eyes turn toward the sign. The issues above can be quickly resolved.

Software is the hardest one to overcome. When sourcing an LED sign ticker, make sure the software is easy to use & update so the end user does not see the sign as a burden of business.

For campaigns the end users only hv to reach out to the community. There are many charitable organizations which could benefit from sometime on the sign. The end user gets to do out reach & show they are a vibrant part of their community/charitable organizations get a resource for community communication. If the content itself is the same week to week, change the look feel of the Description, use current news & events for Description & put funny quips comments on the board. Emotion is a big draw for advertising & making someone smile can be the diff. b/w a new customer & no customer.

There should always be sometime set aside for the display . An LED sign Ticker gets more impressions on the people actually going by your business than any other media (print, TV or radio, Fax). Even if you only have a few thousand impressions a day,10% of those impressions are waiting for the right impulse to bring them in the doors. Would you turn away a 10% increase in business because you do not have time to keep things fresh

Digital Signage ticker isn't a cost of business, it is a type of an investment. The path to see the biggest return back on that investment is to nurture it to get the most benefit. A little time spent with keeping your Description fresh & interesting will be returned 10 fold with the increased interest generated in your business.

website : http://www.ledsignsdisplays.com/products/led-ticker-a-data-screens/sports-tickers
E-mail : info@ledsignsdisplays.com

EMC (LED-Sign-Ticker) is purchase/investment?

- Sam Gates

Money talking, but who is listening. It is difficult to decide where advertised $ should go.
Newspaper readership is at all time lows, people listen to satellite radio/MP3 player,
are picked up by the wind more than by potential customers & the internet grows so rapidly
it is hard to tell if you can make any head way. Where is the money best placed for the greater return.

we can speaks with a friend of mine about Digital Signage Sol. for advertise within a business/organization.
The conversation basically boiled down to, “Is it a purchase/Is it an investment?” He was looking at Digital Signage as a purchase.
A one-time cost to his business & we disagreed. A flat screen for the home may be considered a purchase; after all, what the values does the TV add?
The TV is a portal for knowledge, entertainment, education & actually brings a lot of value to the houses, in this case it can be seen as an investment in one's family.
Digital Signage (LED Sign, LCD, etc.) ticker is an investment. The minimum cost is one small component in the bigger picture against the over all value it brings to an organization.

Digital Signage required time & effort to do work. Some one using Digital sign Ticker does not just put up their displays & a couple of msgs, expect people to come breaking the doors down.
Digital Sign is a communication to the community, to the competition, to your potential customer base. Digital Sign is Dynamic & should change, be fresh, offer a perspective & information which is new to the target viewer.

Like any best investment, the foundation has to be best to show long term performance.
Buy low, sell high does not work here. Digital sign is one of the small areas where U often get what you pay for & you do not want to “go cheap” on a sol. for your business as it won't pay out well for you in the end.
There is a big diff. b/w a "cheap" Digital sign sol. & a competitively priced one. Whatever you end up getting, the investment is made with some kind of return expected.

E-mail : sales@ledsignsdisplays.com

website : http://www.ledsignsdisplays.com/products/led-scoreboards-and-timers