Tuesday 18 June 2013

EMC (LED-Sign-Ticker) is purchase/investment?


- Sam Gates

Money talking, but who is listening. It is difficult to decide where advertised $ should go.
Newspaper readership is at all time lows, people listen to satellite radio/MP3 player,
are picked up by the wind more than by potential customers & the internet grows so rapidly
it is hard to tell if you can make any head way. Where is the money best placed for the greater return.

we can speaks with a friend of mine about Digital Signage Sol. for advertise within a business/organization.
The conversation basically boiled down to, “Is it a purchase/Is it an investment?” He was looking at Digital Signage as a purchase.
A one-time cost to his business & we disagreed. A flat screen for the home may be considered a purchase; after all, what the values does the TV add?
The TV is a portal for knowledge, entertainment, education & actually brings a lot of value to the houses, in this case it can be seen as an investment in one's family.
Digital Signage (LED Sign, LCD, etc.) ticker is an investment. The minimum cost is one small component in the bigger picture against the over all value it brings to an organization.

Digital Signage required time & effort to do work. Some one using Digital sign Ticker does not just put up their displays & a couple of msgs, expect people to come breaking the doors down.
Digital Sign is a communication to the community, to the competition, to your potential customer base. Digital Sign is Dynamic & should change, be fresh, offer a perspective & information which is new to the target viewer.

Like any best investment, the foundation has to be best to show long term performance.
Buy low, sell high does not work here. Digital sign is one of the small areas where U often get what you pay for & you do not want to “go cheap” on a sol. for your business as it won't pay out well for you in the end.
There is a big diff. b/w a "cheap" Digital sign sol. & a competitively priced one. Whatever you end up getting, the investment is made with some kind of return expected.




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